We’ve created the following guidelines to help you use our brand and assets without having to negotiate legal agreements for each use. Please contact us and include a visual mockup for any intended use not covered by these guidelines.

Primary Colors

Our color palette consist of our purple brand color, a pink accent color and a dark and light shade of gray.

RGB 144,19,254
Pantone P 93-8
RGB 219,39,119
Pantone P 75-8
RGB 31,41,55
Pantone P 179-15
RGB 243,244,246
Pantone P 179-2


The Pocket logo may be exclusively used in the dark or light shade of gray. Do not modify the logo and make sure it has enough spacing to any other content.


If the situation prevents otherwise, the Pocket avatar may be used instead of the more expressive logo. The avatar may be rounded freely. It may even be fully rounded.


The preferred written format is Pocket.

Where it isn’t implied, the more verbose format Pocket Bitcoin should be used.

For tagging on social media #PocketBitcoin is an accepted format.

General Information

By using the Pocket brand you agree to these guidelines as well as our Terms of Service and all our rules and policies. Pocket reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion. For further information please contact us.